Magento SEO Tips That Skyrocket Your Sales in 2018
It is no secret that the only way of increasing your e-commerce website’s sales is by driving more traffic. While increasing the number of visitors to your online store is essential, we also need to keep in mind that the traffic you are going to generate must be relevant to your store’s niche.
There are several ways to drive targeted traffic web traffic. Search engine optimization is undeniably the best technique of all because it is comparatively inexpensive and offers better ROI. On the downside, it’s a bit tricky to optimize your e-commerce store for search engines.
We shared the best SEO tips here in this article to help you understand the SEO best practices for Magento and other e-commerce platforms, be your own SEO analyst, and drive traffic to your e-commerce website!
Here we go!
1. Speed up Your Website
Fact: The visitors that come to your website from Google are not your customers but Google’s. Since Google is a customer-centric company, it hates sending its customers to shoddy websites.
Quick question: Would you prefer going for a spin in a Chevy Corvette or Toyota Prius?!
Just like how an average person loves riding a sports car, an average internet user enjoys browsing a website that is lightning fast.
Google has long been considering page loading time as a ranking signal. Therefore, you must make sure that that the pages of your website are taking no more than a couple of seconds to load. The faster the page loading speed is, the better the rankings are. Even great content and an ocean of backlinks can’t save your website from plummeting deep into the Google’s SERPs (Search Engine Results Page) if your site is too slow.
Fun fact: According to a funny internet saying, the best place to hide a dead body is the second page of Google results. Nobody ever goes there! Anything that’s not on the first page of Google results can’t be considered a ranking at all. Period.
Key advantages of a fast-loading website:
- Better ranking in search engines
- Improved conversion rates
- Increased customer loyalty and reputation
- Boost in sales
- Customer acquisition from competitors
2. Devise a Search Engine Optimization Strategy
As Alan Lakein said, failing to plan is planning to fail! You must prepare a well-thought-out SEO strategy to be successful.
The following are the five major components of search engine optimization.
- Keyword Analysis
- Content Development and Marketing
- Link Acquisition
- Competitor Analysis
- On-page Optimization
Keywords or key-phrases are the search queries that your potential customers enter into search engines to get relevant results. Let’s say you own and run a jewelry business in San Jose, CA. What do you think your targeted audience search on Google?
Their search queries look like:
- San Jose jewelers
- San Jose jewelry store
- Wedding rings in San Jose
There are thousands of such keywords and key-phrases your potential customers use to find a store that sells the items of their interest.
How do you analyze such keywords?
Anyone who hasn’t had hands-on SEO experience may find the task of keyword analysis little tricky. With that said, it isn’t really rocket science.
The following free keyword analysis tools help you list down all the keywords and key-phrases that can drive a decent number of visitors to your website.
- Google Adwords Keyword Planner
You should use those keywords in your product titles, descriptions, blog posts, etc. for better search engine exposure.
Content Development and Marketing
Content is king! It will continue to be king in the coming years as well. Content doesn’t necessarily mean blog posts. Content includes titles, descriptions, images, videos, social media posts, and even the transactional or promotional emails you send to your customers. Have total control of your content and make sure it speaks your brand.
Five golden rules of content marketing
- Analyze keyword gaps and choose your keywords wisely
- Create a content calendar and stick to it
- Write content that helps your audience in one or the other way
- Avoid stuffing too many keywords
- Distribute content in social media channels
Link acquisition or link building is a popular search engine optimization technique that webmasters and SEO professionals use to rank their or their clients’ website on top of the Google results. Simply put, the number of backlinks to your website helps search engines like Google determine the popularity of your site. Websites with a lot of backlinks are highly likely to perform well in search engines than sites with fewer backlinks.
The Murky World of Backlinks
Building backlinks is like skating on thin ice. Poor link building strategy or trashy backlinks don’t add value to your website. In fact, they can get your online store removed from Google’s search index altogether. Therefore, you must take great care to ensure that your link building strategy is white hat and follows best practices.
You need to build quality backlinks. Quality matters more than quantity here.
What is a good backlink?
Let’s talk about that San Jose jewelry store example again. An ideal backlink for that store would:
- Be a dofollow link (Nofollow links don’t count even if you build a million of them)
- Comes from a relevant website or blog (E.g., a blog that discusses fashion or jewelry)
- Comes from a blog or website with high domain authority/popularity
- Have a relevant and meaningful anchor text
Anchor text is important too
“Of all jewelry stores in San Jose, I love Spence Diamonds. They sell…) [Perfect anchor text]
“Of all Jewelry stores in San Jose, I love Spence Diamonds. They sell…) [Decent anchor text]
“Click here to go to Spence Diamonds’ website to check their products.” [Bad anchor text]
If you build a link that doesn’t satisfy all the four rules mentioned above, your link acquisition efforts are going down the drain.
Remember, easy backlinks from junks forums, comments, social bookmark sites, etc. are pretty much dead in 2018 and add zero value to your link building campaign. End of story.
Analyzing competition is essential for SEO success. You may find this part of strategy a little confusing unless you’re a digital marketing or SEO guru. Here are some factors you need to consider while analyzing your competitors.
|Factors||Free tools to use|
|Website and platform||Builtwith.com|
|Design, UI/UX flow, and information architecture||N/A|
|Page loading speed||GTMetrix, tools.pingdom.com, Google Page Speed Insights|
|No. of web pages and blog posts||N/A|
|Social media presence||N/A|
|Backlinks||Open Site Explorer, Small SEO Tools,|
If you have trouble analyzing the competition, our in-house digital marketing experts can do it for you. Do you want us to do a free competitor analysis for your website?
In addition to developing content and building backlinks, you need to optimize your pages for better SEO rankings. On-page optimization is critical. With that said, it alone can’t fetch you results. The following is a quick on-page SEO checklist for Magento.
- SEO-friendly title tags
- Meta description
- Clean URLs
- H1 and H2 tags
- Bolding of keywords
- Al tags and image size optimization
- Internal page links
- Outbound links to high authority domains
- At least 300 words of content for each page
- Page speed optimization
- Mobile responsiveness
- Usage of rich snippets, schema, and microdata
- Better call to action buttons
- Social sharing buttons
3. Avoid Content Duplication
Duplicate content is one of the main reasons why a lot of e-commerce websites, epically the ones that are on Magento, struggle to perform well in search engine rankings.
What exactly is duplicate content?
Magento platform allows you to show a single product across multiple categories. Now this means, the content related to that particular product such as title and description appears on multiple pages. Google hates it when the same content appears everywhere. Google calls it content duplication and may penalize websites that don’t pay attention to the problem.
So, how do you resolve the duplicate content issue in Magento?
Content duplication in Magento, or any other e-commerce or CMS platform for that matter, can easily be avoided using a canonical tag. A canonical tag on a web page informs search engines that the particular page is the master copy. When the canonical tag is defined, Google, or other search engines, don’t care if the same content appears on multiple pages.
This is how a canonical tag looks like:
<link rel=”canonical” href=”https://www.example.com/mens/tshirts” />
Luckily, avoiding duplicate content in Magento is easy as pie. All you need to do is log in to your admin area and go to, System -> Configuration -> Catalogue -> Search Engine Optimization -> and select “Yes” for “Use Canonical Link Meta Tag For Categories” and “Use Canonical Link Meta Tag for Products.”
4. Get Your Product Titles Correct
The title of a Magento product is its meta title. Title tags help search engines display a page for a relevant query. To help you understand better, let’s analyze the title tag of this article.
10 Magento SEO Tips That Skyrocket Your Sales in 2018.
The title clearly tells Google that it’s discussing SEO for Magento. What if we rename the title to something like, “10 SEO Tips That Skyrocket Your Sales in 2018”? Google no longer considers our article for searches related to Magento search engine optimization. The year, 2018, in the title indicates Google that the content in the article is fresh. Hence, the chances are high that Google may rank us on top of articles that were written a few years ago.
You need to use your product titles very smartly.
Example of a poor title:
Art Expressions Women’s T-Shirt
Example of a good title:
Art Expressions Short Sleeve Pink Women’s T-Shirt
The second title may show the product page to people who are searching for a pink short-sleeve women’s t-shirt. The “Short Sleeve Pink Women’s T-Shirt” is called a long tail keyword in the SEO terminology. You can research such long tail keywords using the free keyword tools that we mentioned earlier.
If you think you don’t have time to do all these on your own, you may try our Magento-specific SEO service that helps your e-commerce website get a lot of search traffic within a budget.
5. Write Better Product Descriptions and Alt Tags
We know, and we understand that e-commerce business owners usually don’t have time to sit down and write product descriptions. Mark our words, a 300-word description of every product on your website doubles or triples your traffic in less than a month! Since Google loves content and keyword-rich pages, writing 200 to 300-word product descriptions alone boosts your traffic without building a lot of backlinks.
Ensure that all product images of your Magento store have proper alt texts. An alt-tag helps Google, or other search engines, understand a product image better. Remember, search engines bots can’t read or categorize an image unless there’s an alt tag for it. Don’t stuff keywords or key-phrases in alt tags. Instead, use text that neatly describes the product.
A bad alt tag:
Women’s t-shirt, women’s fashion women’s apparel, women’s tops
A good alt tag:
Art Expressions women’s black long sleeve t-shirt
6. Set up an XML Sitemap
An XML sitemap lists all of your Magento store’s individual pages and provides an easy way for search engine bots crawl and index your website pages.
To create an XML sitemap for Magento, go to Stores -> Settings -> Configuration -> Catalog -> XML Sitemap. Generate sitemap. Choose appropriate values, generate sitemap, and submit it to search engines by enabling submission to robots.txt file in the sitemap options.
Do you find it a bit difficult to configure sitemap by yourself? You may try our Monthly Maintenance service that allows us to take total care of your website while you sit back and relax!
Are you overwhelmed by the amount of SEO work you need to do to drive traffic to your website and increase sales? How about us doing all these for you without burning a hole in your pocket?! Contact us now today.