5 Simple Tips for eCommerce Success
E-commerce has completely changed the way people around the globe shop and procure the products of their interest. The electronic retailing industry has been growing at a rapid pace and evolving continuously. Statista estimated that the global e-commerce industry recorded a staggering sales figure of $2.3 trillion in 2017. It also estimated that the online e-commerce industry would double the number in the next couple of years.
The following are the five current e-commerce strategies that every online store owner stay ahead of the competition.
- Mobile First Approach
Having a mobile-friendly website isn’t considered an advantage anymore. It is mandatory. In fact, more and more people around the world are relying on their mobile devices to search, browse, and purchase products.
- AR and VR
The augmented reality (AR) and virtual reality (VR) technologies will change the way we shop online in the near future. As of now, jumping on the AR and VR bandwagon can be a challenging task for many e-commerce business owners around the world because of the technological complexities and the costs involved.
- Artificial Intelligence and Machine Learning
Most e-commerce websites on the internet are still in a primitive state when it comes to displaying the right product to the right customer. An e-commerce website must show customers what they are looking for in a very quick time. This kind of user interface not only saves the time of the customers but also encourage them to buy again. Online retailers must try to utilize the technologies like AI and ML to improve the user experience.
- Better Product Pictures
Today, we have mobile phones that are as fast as computers. Their displays are brilliant. The internet speeds around the world are faster than ever. All of these have led people to crave high-quality product images. Online store owners must use high-definition pictures to say ahead of the curve.
- Social E-Commerce
The trend hasn’t taken off yet, but it has the potential to change the face of the e-commerce business altogether. Online retailers have been using social media for a while to promote their products. Social media will soon evolve into a shopping handler, which is merely an advertising platform now. Social media and e-commerce integration will be crucial for growth in the days to come.