Five Improvements You Can Notice Right After Switching to Magento 2
Magento 2 is an upgraded version of the Magento platform which helps you to increase the performance of your store. Magento 2 is the best e-commerce website that supports multi vendors marketplace.
Upgrading to Magento 2, you will immediately see your ecommerce site is working much better and faster than before even before installing any extensions (although, if you want better performance, you can take advantage of added extensions).
In this post, we discuss the benefits of migrating to Magento 2 and the improvements you will notice immediately after the migration.
Customers expect a website to load within seconds. As per research, 40% of them abandon a page that takes more than ten seconds. In this way, you lose almost all the visitors before they turn into customers.
Magento 2 undoubtedly performs better than Magento 1. Magento 2 came up with improved features that increase the performance speed of a store. Varnish cache, the famous HTTP are the technologies used by Magento 2 are responsible for caching common requests. This will be helpful and easy for the admin users, to create and edit e-commerce about the product information without any dispute in Magento 2. Magento offers 50% faster page loading speed than in Magento 1.
Caching is a great way to improve your site performance; only it happens when you use a right cache tool and implement it correctly. Full-page caching (FPC) Full page caching Magento presented in both community and Enterprise Edition. You will observe a Varnish page caching which is already integrated for better performance which is out-of-the-box.
This will be helpful and easy for the admin users, to create and edit e-commerce about the product information without any dispute in Magento 2. It improved the performance and scalability for the reason.
- Speed up the website and improves conversion of your store
- Increases server response time
- Enhances the capability of the backend process
Increase in Conversions
If you want to increase the conversion rate you need to target your audience, behavior of the customers and when they want to visit your product store.
Surely, Magento 2 checkout process is an advanced feature of Magento 1x. Magento 2 removes all the temporary malfunction and helps to increase the loading speed. Magento 2 came up with surprised streamlined checkout, and checkout process became fast, easy and secure for all the customers of Magento2. Magento 2 is a one-page checkout which includes two steps where you can see shipping, review and payment modes. Two-step simplifies the checkout process and improves your customer experience. Magento 2 allows visitors to check out as guests without having to go through any registration process. However, it also automatically identifies the registered customers based on their email id. Magento 2 makes it simple for the users to see everything they ordered before you place the order. All the upgraded features help to reduce checkout friction which causes of cart abandonment rates and improves customer experience. It helps to reduce the time for checkout, increases your conversion rate and reduces cart abandonment.
Increase in mobile traffic
According to surveys, more than 80% of internet traffic comes from mobile devices. And Magento 1 is not suited for such kind of users. However, Magento 2 is optimized for mobile use for different screen sizes. A mobile-optimized, user-friendly device will encourage users to browse more and reach the end of the sales funnel as they purchase more as well.
Magento 2 allows you to design a mobile-specific theme which allows your users to navigate through your site easily. You can even optimize the admin panel for your ease. Now, you don’t have to sit at a desk and manage your store – you can do it just as quickly while relaxing in a coffee shop.
Increase in SEO performance
Like mentioned earlier, the page loading speed in Magento 2 is much lesser as compared to Magento 1. This factor has a good influence on optimizing your SEO ranks. This is because page loading speed is a crucial factor which is considered by browsers like Google. This is backed up by the fact that today’s generation of users tends to lose interest exponentially with an increase of each second of page loading speed.
When you upgrade to Magento 2, your page loading speed decreases to a great extent even without using any extensions. Besides, if you want to optimize further, you can always install advanced extensions for better benefit.
All these improvements allow Magento 2 merchants to increase conversion rates, reduce in cart abandonment, and provides a surprising shopping experience for customers. If you require any help or expert advice regarding this migration, you can talk to the Magento developers at Exinent LLC. Our migration experts can take the entire responsibility for the transition and can even guide you on what extensions you may use in your Magento 2 Store.