How To Build Market Place Using Magento?
Etsy, eBay, Amazon and the like are all eCommerce marketplace destinations that get a lot of online footfall on a daily basis. Their popularity has resulted in many people and businesses wanting to mimic this marketplace offering and grow similar eCommerce platforms within a variety of niches. Using Magento multi-vendor extensions, this is completely possible.
There are a number of Magento marketplace themes available for purchase, each with its own features and customization. These can be retrofitted to different eCommerce requirements that offer simple usability for customers as well as straightforward management for vendors.
There are many Magento multi-vendor extensions available that allow businesses to create a marketplace environment that is easily accessible by both customers and vendors. Both parties will have access to their own dashboard with incompatibilities for their personal requirements.Vendors will be able to upload products, add categories, descriptions, images or prices, track inventory and sales etc; while customers will be able to log in and make their purchases in a secure eCommerce environment.
Each Magento multi-vendor extension has its own benefits. One should select an extension that offers scalability, high performance, proper support, simple accounting options, effective inventory management, SEO and marketing capabilities and so forth. Often it’s as simple as finding the right extension for the business’ needs, but in cases where it’s difficult to find a reliable fit, you can also hire a qualified Magento developer to custom-build an extension for you. In many cases this is the preferred option, as the implementation of extensions requires professional Magento development anyway.
Design and user experience are often overlooked when it comes to creating a Magento multi-vendor marketplace. As much as it needs to serve a purpose, it also needs to be easy to navigate and explore so as to leverage the products and storefronts as effectively as possible. Keeping the design simple, slick and clean will help users find what they need much quicker than if the design is cluttered with offers, adverts, unnecessary design features and badly positioned images or copy writing.
From the vendors’ perspective, it’s also highly important that they are able to manage their respective stores without any trouble. If it’s a complicated process, it will be difficult to entice vendors to make use of the marketplace in question.
Creating a marketplace that will attract vendors as well as customers comes down to the platform it’s built on. The Magento 2 multi-vendor platform is a reliable and scalable solution that can answer to the needs of the vendor, while also providing the right environment to create a customer-centric marketplace.
Features of Magento 2 are abundant and include (but are not limited to):
- Complete order management, including order tracking
- Complete inventory management, including product approval, returns and exchanges
- Variable product support – including physical products, downloadable products, grouped products etc
- Comprehensive invoicing
- Shipping methods
- Payment methods
- Communication management – customer emails, order and delivery notes
- Customer information management
How vendors and customers view their dashboards and what information is made available to them is at the discretion of the marketplace creator, which is why it’s a good idea to hire an experienced Magento professional to set up the marketplace environment.
Contact Exinent today to find out how we can help you create your own Magento multi-vendor marketplace.