How to optimize e-commerce product pages for better SEO performance
SEO is everything. You may have the best of the products available at the market but without marketing, you cannot reach your target customers. And to reach your customer base through digital marketing, SEO is the key.
When you are a product based company, each of your pages is as good as a landing page and you must make sure that your pages are visible to your customers through SEO optimization.
Here is an SEO checklist for you so that you do not miss out of your best chances.
Metatags are like a small snippet or summary of the content of the page that helps search engines to quickly understand the scope of this page. It does not appear in the text and is not visible to your visitors. It is solely for AI screening.
#2 Alt Tags
Just like metatags help understand the content of the page, an alt tag helps the browser understand the content or the meaning of an image. So, for every image that you use in your product page, mark it with an alt tah for higher SEO benefits.
#3 Clean URLs
Customize your URLs such that the main product is understandable by the visitor from the URL itself. Auto-generated URLs are misleading, confusing and can be considered as ‘spammy’. Search engines also appreciate the little extra effort you put in to ease the customer experience.
#4 Product Description
When you write a product description, really describe the product will all its dimensions and features. The more related keywords there are on the page, the better chances you have at ranking better SEO-wise.
#5 Mobile Viewing
Most of the visitors for product based sites come from mobile users. Hence, today mobile viewing optimization is a major factor that browsers consider while ranking your page. Mobile screen come in many sizes. So, ask your developers to ensure that your site can be viewed and operated on easily if visitors come through their mobile device.
#6 Loading Speed
Patience is on the verge of extinction. For every second delay in page loading time, makes you lose visitors exponentially. Browsers acknowledge this behavior and consider your page loading time as one of the factors while ranking your page. If you are facing this problem, you can consult our developers at Exinent LLC for an efficient solution.
Schema markup or structured data improve the way a page appears in search results. Elements like reviews and pricing appear in SERP (search engine results page), thus increasing click-through ratio (CTR) and traffic.
#8 Site Maps
Almost every ecommerce business owner knows the importance of sitemaps. The fact, though, is that the concept of sitemaps is a lot deeper than it appears. Product pages must be set up in sitemap properly including utilizing options like change frequency.
Google gives high importance to feedback from customers. So, if you have a good reputation among your existing customers, make sure that you show it off on the product page. Instead of providing the feedback in text only, include a rating system where the visitors can check the satisfaction level of the existing users of the product.
Although the checkout page is not technically your product page, cart abandonment affects negatively the ranking of product pages. Hence, you need to make the checkout easy so that more visitors are converted. More conversion rate will help the SEO-quality of the respective product pages.
If you need more advice and expert guidance regarding how to can optimize your own product pages, you can consult our experts at Exinent LLC.