The downsides of a slow website
Slow page load times are detrimental to your business in many ways.
Reduced conversion rate
Users don’t prefer browsing a website with load times more than 5 seconds.
Drop in search engine rankings
Search engines don’t rank slow websites on top despite having good content and link profile.
Decreased repeat customer rate
A slow website often fails to attract repeat customers.
Losing business to your competitors
Customers tend to research your competitors who are selling same items to purchase from them.
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