Case Study


Changed design layout, optimized product search, boosted page speed, and tweaked SalesPad integration.

Exinent helped Kiefer boost their sales by designing a new layout, customizing search, optimizing page speed, and tweaking integrations.


About Client

Kiefer Aquatics is an Illinois-based e-commerce business that sells swimwear and swim gear to swimmers and lifeguards.

The Problem

Kiefer Aquatics was searching for a Magento development agency that specialized in working with Magento 2 websites to help with the regular maintenance, support, and implementation of new features on the website. They were constantly dealing with issues that needed to be addressed, encountered roadblocks and delays in manually addressing them, and faced challenges in developing the features they needed on their website due to time constraints.

Their lack of in-house Magento security expertise and desire to execute site enhancements led them to search for a partner who could consult, educate, and plan a long-term strategy.

After a thorough audit and inspection of Kiefer’s Magento store and understanding Kiefer’s needs, Exinent had to implement the following.

The Execution

Exinent has helped Kiefer upgrade its design and Magento version and optimize page speed and search functionality.

Here are some significant improvements Exinent made for Kiefer over the past few months.

Website design

Exinent, with the heps of its frontend designers, changed the layout of the Kiefer Aquatics website to improve user experience and give it a modern feel.

Magento Upgrade

Exinent successfully upgraded the Magento version without downtime and glitches.

Custom Search Functionality

Kiefer wanted reviews and color swatches to appear in the search results, but our developers were able to add them, which eventually helped Kiefer increase conversions.

Page Speed Optimization

Our team was able to make significant improvements in page speed scores. We optimized the server, followed coding best practices, and used third-party tools to increase website performance.


Kiefer has seen a significant increase in traffic and sales. In addition, Exinent’s team of experts has been instrumental in helping Kiefer reach its full potential.

Submit Interest


  • Elaina C
    Great Magento partners! We are able to quickly make enhancements and advance our site forward within a quick timeframe. Would highly recommend!
    Elaina C
  • LuxPro
    Exinent made the migration to Magento 2 fairly seamless. They were responsive to questions, concerns and even took calls after hours and on the weekends. The company who managed our web platform before Exinent was not as responsive or thorough in their fixes.
  • TSM South, Inc
    Exinent has exceeded all expectations. They manage all three of our company's websites and provide full server hosting at an affordable rate. Their team responds quickly with full resolve. They are the Magento experts and are highly recommended!
    TSM South, Inc
  • Frank P
    I have been working with Exinent for 4 years. The team is excellent to work with and have accomplished many projects along with ongoing maintenance for my Magento site. We are currently working on a migration plan to Magento 2.x and can't wait to get started. I can't recommend them enough.
    Frank P

Get in Touch

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