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In the world of e-commerce, Magento is one of the most popular platforms. It’s used by some of the biggest brands in the world, including Coca-Cola, Olympus, and Ford. It’s also used by smaller businesses that want to take advantage of its powerful features without paying for an enterprise solution. No matter what size your business is, if you do not see the sales you want from your Magento store, it might be time to take a closer look at your conversion rate optimization (CRO). This blog post will share five ways to double your Magento store sales quickly.
1. Create Urgency
People are usually in a rush when they’re shopping online. They don’t want to spend much time clicking from page to page. Your Magento store can use this to its advantage by creating urgency through limited-time promotions or showing how many items are left in your shopping cart. You can increase the effectiveness of this technique by making these elements prominent on your checkout page.
2. A/B Test Your Shopfront
Every element of your shopfront design is potential CRO fodder. And since you’re not necessarily making a large investment in a design that you’ll use for years to come, it makes sense to try out a few different options and see what brings your sales up.
A great way to do this is with an A/B test. For example, you can use a service, such as Convert.com, to set up a live version of your site with a different design and then track the difference in sales between the two. Make sure to set up the test using identical traffic so you can get an accurate read on the effectiveness of the design change.
A common thing to test first is your shopfront banner designs. For example, you might find that a simple image beats a complex infographic.
3. Make Your Copy Count
Your sales page copy is one of the most important elements of your Magento store. It’s also one of the most difficult elements to get right. You can make it easier by following a few simple rules:
The first thing you need to do is get rid of any fluff. Everyone who publishes a self-help or lifestyle book knows you need to keep it short and simple if you want maximum impact. This rule applies equally to your Magento sales copy.
You also need to make your copy interactive. For example, if you can get your visitors to participate in a quiz or other educational piece, you’ll keep them on your site longer and increase the chance they’ll make a purchase.
You also need to be authentic. Your customers can always tell when you put on a fake smile or are being disingenuous. This goes for your writing style as well as your shopfront design.
4. Promote Your Magento Store
If you’ve invested time and money into designing and launching a new Magento shopfront, you’d probably like people to see it. One easy way to do this is with street signage. This not only promotes your location but can also help increase traffic to your website.
You can go beyond signage, though. For example, you could paint your logo on their sides if you have a fleet of delivery trucks. You can also make stickers or posters to spread around town.
You could use drones to fly banners over your store or other promotional material on social media for a more modern approach.
5. Create an Effective Call to Action
Your Magento checkout page is one of your store’s most important sales pages. However, it can be difficult to get visitors to this page.
One way to address this is with a call-to-action button. You’d be surprised by how many e-commerce sites don’t have one of these. Even if your store has one, you must ensure it’s clear and effective.
The best CTA texts are short and to the point. For example, you could use “Checkout!” or “Buy Now!” These seem simplistic, but they can be highly effective.
You should also make your CTA button stand out from the rest of your Magento sales page. You can do this with a splash of color or a creative design.
6. Help Your Customers Feel Secure
People are uncomfortable giving their credit card and personal information to anyone. To counter this, you must reassure your customers that they can trust you.
You can do this by using security seals or badges on your website. You can also ensure your privacy policies are easy to find but reassuring.
You should also make sure your Magento checkout page is fully functional and doesn’t have any errors. This ensures orders will go through without a hitch.
