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[Table of Contents]
Introduction:
Magento has a vast ecosystem of third-party extensions that can use for multiple functionalities. These functionalities include marketing automation, order management, CRM, eCommerce, etc. Third-party integrations for Magento’s online store are essential for today’s online business. They help you extend your Magento store’s functionality and make it perform better. This blog will list the top 9 third-party integrations for your Magento store and help you determine which of them you should use and how to implement them.
Here, you’ll understand the top third-party integration benefits that can help you grow your Magento store. These 3rd party integrations can help you expand your business by leveraging the existing features and functionalities of other platforms and marketplaces. The best 9 third-party integrations are discussed below:
1. Secure Payment Gateways:
If you are a Magento e-commerce owner, then a payment gateway is necessary for your online store. Customers always expect a safe and convenient payment gateway. According to the Worldpay Global Payments Report, 23% of online shoppers prefer credit cards, 36% prefer eWallets, and 12% prefer debit cards as payment methods. Customers can opt for two options while connecting with the Payment Gateway.
- Redirect
It takes the customer to a secure payment page hosted by the Payment Service Provider (PSP). Authorizations and securities of payment fall under the Product Service Provider (PSP) to keep the customers in a loop of trust. In this situation, you can only feature your logo on the redirecting page to make customers aware that they are connected with you, which tends to lose autonomy.
- Direct
It is also known as onsite payment, which falls under the Magento store server, in which information that you provide and the processing are done by the Magento store, which allows you to customize the payment page as per your business needs and speed up the process.
2. Shipping Software Integration:
Magento allows store owners to streamline their order fulfillment process and provide customers with a better shopping experience. By integrating their shipping software with Magento ecommerce, store owners can use Magento’s powerful order management features and connect their Magento store to various shipping carriers. It gives store owners the flexibility to choose the shipping solution that best fits their business while providing their customers with the convenience of being able to track their orders online. Whenever an order is placed on your Magento store, many steps are followed at the backend before the product is delivered, which includes processing, picking, packing, and shopping for the product.
The top features of the shipping software solution are as follows:
- Managing Orders
- Price Comparison
- Inventory Management
- Analysis and Reporting
- Automated Shipping
- Printing Labels, Packing Slips, etc.
- Shipment Tracking
3. Inventory Management:
It is the presence of the right stock, at the right time, at the right place, and the right level. In a single-channel approach, manual inventory management is possible, but it is not feasible in a multi-channel approach. Inventory management is one of the essential aspects of operating a successful Magento online store. Magento provides a robust and user-friendly inventory management system that allows store owners to track and manage their inventory efficiently. With Magento ecommerce, store owners can easily add and remove products from their inventory, set product availability dates, and track product sales and inventory levels. Magento’s inventory management system is a powerful tool that can help store owners streamline their operations and keep their inventory levels in check.
4. Automated Accounting System:
An automated accounting system can save businesses time and money. With Magento ecommerce, businesses can take advantage of an automated system that can handle many accounting tasks that would otherwise have to be done manually. It can include tasks like invoicing, tracking inventory, and managing financial reports. Automated accounting systems can also help businesses keep track of their spending and income and provide insights into their overall financial health.
The benefits of an automated accounting system are as follows:
- Provide a customized invoice and transaction statement in multiple currencies
- Automation of tax procedures in alignment with local regulations
- Rather than manually entering data, scan it into the system
- The exhaustive report highlighting all the integral metrics
5. Customer Relationship Management (CRM) System:
If you own a Magento online store, you understand the value of customer engagement and how important it is to keep them on your site. Magento is a powerful eCommerce platform with a built-in customer relationship management (CRM) system. This system helps businesses keep track of their customers, manage customer data, and create targeted marketing campaigns. The CRM system in Magento is highly customizable so businesses can tailor it to their specific needs. Additionally, the Magento platform is integrated with several third-party CRM systems, making connecting with existing CRM systems easy. A CRM System can collect customer data, build customer loyalty, and provide a proper functional approach for better marketing and sales.
The benefits of the Customer Relationship Management (CRM) System are as follows:
- Attracting potential customers
- Easy cross-channel tracking system
- Automated sales
- Accessible customer data
- Analytical tools to help understand customer behavior
6. Customer Support System:
The customer support system in Magento is one of the best in the industry. It is highly efficient and provides customers with the highest level of satisfaction. The customer support system is available 24/7 and is always ready to help customers with their queries. The customer support system is highly organized and is always available to help customers with their problems. It is always prepared to help customers with their queries. Possible Magento integrations to consider are as follows:
- Help Desk
- Live Chat
7. Theme Customization:
Magento enables businesses to create an online store that is robust and scalable. One of the key benefits of Magento is its ability to integrate with third-party integration services. It allows businesses to tailor their Magento store to their specific needs and requirements.
Several ways can customize a custom Magento store to work with third-party integration services. For example, Magento can be integrated with payment processors such as PayPal and Authorize.net. It allows businesses to accept payments via these popular payment providers. Additionally, it can combine Magento with shipping providers such as UPS and FedEx. This will enable businesses to offer their customers a range of shipping options.
Magento also offers various themes that can customize to match a business’s brand and style can further customize these themes by adding custom CSS and HTML. Magento’s layout engine also allows businesses to create custom layouts for their custom Magento store pages. It gives firms great flexibility when creating a unique and branded look for their Magento store.
Third party themes offer some strong benefits and in the right situation can be a good fit:
- Low Cost
- Configuration Variety
- Tried and Tested
- Industry specific focus
Build a Custom Theme: Building a custom theme is almost always the best long-term solution for an active Magento e-commerce store, because it provides some excellent benefits:
- No Compromises on layout, style, and match exactly what is best for your brand.
- 100% Flexibility and no limitations to modify in the future.
- Increased Security as you won’t have to worry about potential security risks related to your Magento store.
8. Automated Email Marketing:
Automated email marketing in Magento can be a great way to keep your customers informed about your latest products, special offers, and other news. By integrating with a third-party email marketing service, you can automatically send out emails to your subscribers regularly, keeping them up to date on what’s new with your Magento store.
There are a few things to keep in mind when setting up automated email marketing in Magento:
- First, you’ll need to choose a third-party email marketing service that integrates with Magento. There are many options available, so be sure to research the one that best suits your needs.
- Once you’ve chosen a service, you’ll need to set up your account and configure your email campaigns. It can be a bit of a technical process, so it’s essential to follow the instructions carefully. Once everything is set up, you can send automated emails to your subscribers.
- Automated email marketing can be a great way to keep your customers informed and engaged with your store. By setting up your account and configuring your campaigns, you can ensure that your emails are always timely and relevant.
Automated emails can help in many ways:
- Reminding them of what is in their cart
- informed about sales, thus boosting revenue
- Gathering feedback
- Promotion of products or services
- Conversion of leads
9. Social Media Integration:
Magento is a widely used eCommerce platform that enables businesses to create and manage online stores. A key feature of Magento is its ability to integrate with third-party integration services, including social media platforms. Social media integration can be an asset for businesses that use Magento, as it can help to increase brand awareness and drive traffic to the Magento online store. Several social media platforms can be integrated with Magento, including Facebook, Twitter, and Instagram. When integrating social media with Magento, businesses can choose to display social media feeds on their online store, or they can choose to share products and other content from their store on social media. Social media integration can also create special promotions and discounts that can share on social media.
Overall, social media integration can significantly increase the reach and visibility of a business’s online store. When used correctly, it can be a powerful tool for driving traffic and sales.
The benefits of social media integration are as follows:
- Drive traffic to your website
- Increases business reach
- Provide a platform for accessible communication with customers
- Engage people with the brand name
- Find leads
These days, for business growth and benefits, social media integration plays a vital role.
- Sign-up option for social media
- Streaming social media on the homepage/ product page
- Install plugins for various social media platforms.
- Feature reviews from social media platforms on your Magento website
Final Words:
3rd party integration can help you grow your Magento store and significantly impact your daily operations and ecommerce sales. These third-party integration benefits can assist merchants with improving their new Magento store. If you are looking for more third-party integration services, please get in touch with us to discuss your requirements.
