Competitive Analysis for eCommerce Development- Social Media, Reviews and a few Research Tips
In the last of the series of articles that we did on Competitive analysis before you begin your eCommerce development journey, let’s take a look at the research you need to do on your competitor’s social media profile, along with gauging their level of customer satisfaction which can be primarily found from website reviews. We shall also cover a few websites and organizational research tools which will be helpful for you to better understand your competitors and develop your custom eCommerce development plan.
Doing a Social Media Research on your Competitors
Social Media is a critical tool to reach potential and current customers. It’s quite essential that you have an active social media presence to engage with your customers. However, by doing a bit of analysis, you can deep dive into the social media strategy for your competitors and check their individual strategies so that you can improve your own and know the pulse out there. Here a few social media insights that you should be getting from your competitors to know them and the target audience better.
- Their overall social media strategy
- The platforms they have an active presence on
- The mode and frequency of communication in them, and also with their followers.
- How frequently are they on the account, along with insights on how well they post on these accounts?
- If they are missing on any key social media account, can you improve your presence there to get more customers?
- Do they have offline touchpoints that serve as important client interactions for them? If so, you can think of the same strategy.
Checking on level of customer satisfaction of your competitors
Your competitor’s product and service reviews are the most important source for getting to know the customer feedback they receive, which is critical to the overall marketing strategy. You can check for website reviews, apart from other websites such as Yelp, BBB, and other social media websites. This would give you a better idea of the common customer issues faced with that set of products, and also the general feedback that your customers get-so that you can work on improving your own.
We have also listed a few links that can help you better in your journey of competitive analysis.
To check website information and how long they have been in business online-use whois.net.
To check the platform of their website-use builtwith.com
How can Exinent help?
If you are interested to start selling online during COVID 19, we at Exinent are here to help. We have been into eCommerce development and support services for the past decade and have hundreds of delightful clients who have taken advantage of our custom eCommerce website development service. We focus on creating online success stories with a robust, secure, scalable, and customized online shopping platform that would help you get customers across various online platforms to your store. Feel free to Contact Us; now is the time for your business to get online and noticed!
This article is a part of a series of articles on competitive analysis for eCommerce development.
You can read about identifying and categorizing your competitors here
You can read about doing a site analysis and market positioning check on your competitors here
You can read about doing a competitive analysis on pricing and shipping options here