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Headless E-Commerce is a shift from conventional websites that have a single customer facing front-end, along with a backend application to manage the site. With current E-Commerce stores running from a wide range of platforms such as desktop, mobile, and App formats, it becomes increasingly difficult to have a single platform to manage the storefronts. Headless E-Commerce provides a solution to decouple both the front and backend portions of the website and uses APIs to connect the different front-end views from a unified backend, or vice-versa. Headless E-Commerce in Magento/Adobe Commerce is offered through Progressive Web Applications, along with GraphQL, and ReactJS.
Benefits of Headless E-Commerce with Magento
- Allows greater flexibility in design for creating customized front-end views of the website.
- Users get a personalized and seamless shopping experience across all devices.
- Headless E-Commerce in Magento saves on design time and gives a platform for rapid UI building.
- Built-in APIs allow connection to multiple views, making the solution platform-agnostic and not limited to a particular technology or programming language.
- Adobe Commerce 2.4.4 supports increased use of GraphQL as an API for giving enhanced B2B/B2C functionalities.
- Supports Omnichannel selling model, across a variety of touchpoints that customers can access for making a purchase.
- Within the Magento platform, Progressive Web Applications can be used for building Headless E-Commerce websites, giving an App like experience to the mobile view of the site.
- Headless E-Commerce in Magento offers increased speed and performance, with a flexible development model that can be easily customized for specific business requirements.
How to build a Headless E-Commerce site in Magento
Magento PWA studio is a perfect option to start building a Headless E-Commerce site for your business. The built-in features of the platform offer easy development and administration of the site, with a wide range of tools that can be used for rapidly developing PWA applications.
Along with the native theme that is offered in PWA Studio, you can also use third-party PWA themes to build your headless store in Magento.
For users looking to create their own custom theme from the Magento PWA Studio, the development can be done from the scratch using any progressive framework such as React.js, Angular.js or Vue.js.
PWA Studio includes a pre-configured App builder that can be enhanced for your specific requirements.
Magento PWA Design Best Practices
The following factors are best practices for designing a PWA storefront using Magento and are sure to create an enriching user experience that gives the best solution for effective customer engagement.
- Having an optimized page loading speed that ensures that users stay on the site without moving away.
- Having a feature to allow a pop-up for every event during the customer interaction.
- Simpler fonts, along with light weight web elements give a better view of the page for users.
- Ensuring that data is loaded on a real-time basis, without the need for a page refresh.
- Designing the UI by keeping the dense web elements at the bottom of the page.
If you are looking for a Headless E-Commerce solution in Magento or would like to have a PWA developed for your store, do get in touch with us, and we would be glad to help you with that. Our decade long experience in Magento development and maintenance services ensures that you have a customized, scalable, and secure solution for your E-Commerce needs.
