Magento Breadcrumbs Types, Benefits For eCommerce Store

Magento is a popular open-source eCommerce platform that helps online businesses power their online stores. One of the features that Magento offers is breadcrumbs. In this post, we will explore what Magento breadcrumbs are, the different types of breadcrumbs available, and the benefits of using them for your eCommerce store.

What are Breadcrumbs?

Breadcrumbs are a type of navigation element that helps users understand their location within a website or application. They typically appear as a series of links, each representing a different level in the hierarchy, and are often used to improve the findability of pages deep within the site.

There are several different types of breadcrumb trails that can be used, each with its own benefits. For example, hierarchical breadcrumbs show the path from the home page to the current page, while attribute-based breadcrumbs show relationships between products or other items.

Breadcrumbs can be highly beneficial for eCommerce stores, as they provide an easy way for users to navigate through large and complex catalogs. By including relevant keywords in the breadcrumb trail, stores can also improve their search engine optimization (SEO) and ensure that potential customers can find them more easily online

The Different Types of Breadcrumbs

Breadcrumbs are a type of navigation element that helps users understand their location within a website or application. They typically appear as a series of links, with the current page’s title being the last link in the breadcrumb trail.

Hierarchy-based breadcrumbs:

Hierarchical breadcrumbs are the most widely used breadcrumbs. In these breadcrumbs, users can easily understand which category, or subcategory product they are checking along with the website architecture. They can easily move to a higher category or subcategory.

Breadcrumbs based on history:

Unlike hierarchy-based navigation, history-based or path-based navigation has a function similar to a browser’s back button. Visitors can quickly return to previously visited pages with all options intact.

These breadcrumbs are very useful when users want to quickly jump back and forth between pages after using multiple filters on a category page. This search path focuses more on the click rather than the location.

Attribute-Based Breadcrumbs:

With this type of breadcrumb, users see selected properties on the page. They are very useful in an online store where products have multiple attributes. After filters or attributes are applied, they appear at the top of the page. The difference between hierarchy-based and attribute-based paths is that the latter displays the path and selected filters. Users can also deselect filters directly from the property-based breadcrumb.

From an SEO point of view, breadcrumbs have several functions. There are many reasons for this:

  • Load chunks increase website usability, and behavioral factors improve.
  • Tests are part of an internal linking network that helps search engines index your site better.
  • Such navigation is formed in the SERP website snippet, which allows the user to immediately open the desired section without searching the website.

If in case you want to add breadcrumbs to your Magento store, there are a few different ways you can use them. Now that you are aware of the different types of breadcrumbs and their benefits, you can decide which method will work best for your store.

Things you Need to Know About Breadcrumb Navigation

Here are some important points to help you better understand how breadcrumbs work.

  • Breadcrumb navigation is generally a horizontal bar appearing at the page’s top. Vertical stripes are also possible but are very rare.
  • It is a navigation element that influences user behavior and is controlled by search engines.
  • Breadcrumbs should fit organically into your store’s general design and should be different from foreign ones.
  • Always show from the home page. Users usually expect this.
  • Use the “>” symbol to separate different elements of a path. Users usually see and use this symbol as a separator on most websites.
  • Refrain from implementing breadcrumbs on the home page, as they do not make sense.
  • Bold is the last element that shows the current page users are on.

The Benefits of Breadcrumbs for eCommerce Stores

Breadcrumbs are an important part of any eCommerce store. They help customers navigate around your store and find what they are looking for. They also help search engines index your pages properly.

There are two types of breadcrumbs: absolute and relative. Absolute breadcrumbs show the path from the home page to the current page. Relative breadcrumbs only show the path from the current page to its parent pages.

Both types of breadcrumbs have their benefits. Absolute breadcrumbs are great for helping customers find their way around your store. They can also be helpful if someone is linking to your store from another website. Relative breadcrumbs are great for showing the hierarchy of your pages and helping people understand where they are on your site.

No matter which type of breadcrumb you choose, make sure it is well-designed and easy to use. A bad breadcrumb can frustrate customers and cause them to leave your site without making a purchase.

How to Add Breadcrumbs to Your Magento Store

Breadcrumbs are a great way to improve the usability of your Magento store. They provide shoppers with an easy way to navigate back to the previous page, and they can also help improve your store’s search engine optimization (SEO).

There are two types of breadcrumbs that you can use in Magento: static and dynamic. Static breadcrumbs are created using the HTML code and while Magento’s core code generates dynamic breadcrumbs.

To add breadcrumbs to your Magento store, follow these steps:

  1. Log in to your Magento backend.
  2. Go to System > Configuration.
  3. In the left-hand navigation bar, select Catalog > Breadcrumbs.
  4. Set Enabled to Yes.
  5. If you want to use dynamic breadcrumbs, leave Use Category Path for Web Rankings set to No. If you want to use static breadcrumbs, set Use Category Path for Web Rankings to Yes.
  6. Click Save Config.

Your Magento store should now have breadcrumbs enabled!


Magento breadcrumbs are a great way to improve the navigation and usability of your eCommerce store. They provide visitors with an easy way to see their location within your site and can also help improve your store’s SEO. There are several different types of Magento breadcrumbs that you can use, so be sure to choose the one that best suits your needs.

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