Magento Website Development-Knowing the Dashboard Better

Magento is steadily rising as the most preferred platform for E-Commerce development, with a focus on robust, feature-rich, scalable, and easy to use platform. In this series of articles on Magento website development,  we shall look into learning how managing your Magento store is easy with the built-in dashboard for easy access. We shall look into the features of the Magento dashboard and the various options for diverse tasks.


The dashboard has statistics on lifetime sales and average orders along with a snapshot view of the last orders. You can also sort the sales graph by pre-defined time periods and can switch between the value of the orders made and their number. The dashboard also shows the last search terms and the top used search terms. The tabbed view shows the best sellers, most viewed products, new and all customers.

Navigation Menu options: The different navigation menu options in the dashboard are as below.

Sales: The Sales menu is where you can manage your orders, invoices, shipments, billing agreements, transactions and many more from the various sub-menu options.

Catalog: The menu option helps you manage your products and categories in your inventory.

Customers:   This menu option helps you manage your customers, currently online customers and customer groups.

Marketing: The Marketing menu option helps you manage the below options

  • Your catalog and shopping cart promotions.
  • E-Mail communication templates, and newsletters.
  • Your Advertising channels.
  • Search Engine Optimization (SEO) and search settings
  • User content-reviews for approval.
  • Customer engagement.

Content: This is one of the most frequently used menu items, and helps you manage your pages, blogs and design aspects of your store. Reports: Magento offers extensive built-in reporting capabilities with the below kind of reports.

  • Marketing
  • Reviews
  • Sales
  • Customers
  • Products
  • Business Intelligence
  • Statistics
  • Customer Engagement

 Stores: This menu option helps you manage your store attributes, settings, inventory, currency settings, taxes and shipping options. System: This menu option helps you import and export data, manage extensions, permissions, user logs and data transfer settings.

How can Exinent help?

If you are interested to start selling online during the holiday season, we at Exinent are here to help. We have been into eCommerce development and support services for the past decade and have hundreds of delightful clients who have taken advantage of our custom eCommerce website development service. We focus on creating online success stories with a robust, secure, scalable, and customized online shopping platform that would help you get customers across various online platforms to your store. Feel free to Contact Us; now is the time for your business to get online and noticed!

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