Omnichannel selling is the latest trend in the E-Commerce industry, driven by a need to enrich customer experience and ensure a unified platform that integrates all the selling channels. It’s based on a convergent selling model that includes all the features of various customer touchpoints across different channels, giving a seamless and consistent customer experience. With information being the key driver to make customers take purchase decisions, Omnichannel ensures that prospective customers get the information at the right time, from the right source and in the right way.
Let’s take the example of a customer who visits a physical store to make a purchase after comparing options online. The ease of getting information at a physical store can be different when the customer is accessing the company’s website or App. What the customer needs is quick and accurate information to make a purchase decision-which is what Omnichannel does, as the same information that a physical store has is also replicated in other channels. Statistics show that around 50% of purchases are made through online channels in the recent times using mobile devices-bringing in a need for focused information to be made easily accessible.
Simply said, Omnichannel is an integration of physical selling and online channels such as websites, Apps, Marketplace sites and social media selling. It’s all about making the product easily accessible, giving more buying options, having integrated data visualization, and connecting offline and online mediums.
If you are looking to build Omnichannel capabilities with your existing Magento store, or start afresh, Exinent can be your right technical partner to address your requirements. Benefit from our decade long extensive experience in Magento development, support, and maintenance services to get the best bespoke solution for your online sales channel. For more information, do contact us, and we would be glad to help.