Google’s website ranking algorithm is quite dynamic, with numerous updates since the past years that have re-defined conventional SEO and website development strategies. Recently, Google has announced that it would also add Page Experience as a significant factor for determining the SERP (Search Engine Ranking Potential) of a page. The last update that Google had made on the usability analysis of a page was when it added mobile-friendliness as a ranking factor. Let us have a look at the quick takeaways from this update so that you can revamp your website development strategy to suit this future update.
Top inclusions in Google’s future update Google’s upcoming updates are mostly centered on its recent launch “Core Web Vitals”, which focuses on page loading speed, mobile-friendliness amongst other features. The idea is to completely include the user’s experience on the web page as a major criterion for ranking. The update would combine data from core web vitals-along with includes mobile-friendliness, safe-browsing, HTTPS security, and intrusive interstitial (Pop-Up Ads) guidelines that would help users easily locate information within a page.
Important factors from Core Web Vitals:
The upcoming update from Google would focus more on the usability, speed, and user experience on the website. This would cause a heavy change in the existing rankings of websites, as these are factors that are often overlooked while maintaining a heavy focus on SEO. A study shows that less than 15% of websites are completely compliant with Core Web Vitals. The update is expected to be rolled out from next year, possibly in May, so you would still have time to focus on using Core Web Vitals to revamp your website and make it compliant.
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