Conversion Rate Optimization (CRO) in Magento-Marketing Techniques

Elastic Search: This is an extended search functionality that Magento Commerce offers, which will help your customers easily find the required product from the search feature.

Abandoned Cart Recovery: Magneto offers features that help you send alert emails to customers who have abandoned their shopping cart. This helps in easily reaching out to customers who have abandoned their purchase for some reason and offer them deals to continue with their shopping.

PayPal in-context checkout and saved payment information: PayPal in-context checkout and saved credit card information is a feature in Magento that helps in faster checkouts.

Varnish Caching: This feature improves your page load speeds by effective caching that creates a better user experience for your customers.

Product Videos: Magento also has support for embedding product videos in your website, which helps users get the required information quickly.

Apart from the above, there are quite a few techniques that you can implement in your website to improve your CRO and boost your sales. Take a look at these easy-to-implement techniques, and see how they can make an impact to your website.

Better Product Description: A better and informative product description helps your customers get the required information that would help them decide on a purchase.

Better Multimedia: Using quality images, galleries and videos would make a faster impact on your customers when compared to the product content.

Reviews and Ratings: Customers are more inclined to make a purchase decision by reading the product reviews and checking its ratings, so your website must have them.

Prominent CTA: A well-designed and prominent Call to Action button on your product pages will prompt the customer to make a quick purchase, so ensure that its displayed well and is striking.

Easier Returns: An easier return policy for your products will attract more customers. They would be more than willing to purchase a product with an easier return feature if they are not satisfied with the purchase. Try giving a guaranteed return for your products for a fixed amount of time from the purchase, and see your sales improving.

Better Support Channels: Customers will have queries and concerns. It’s essential that you help them easily reach out to you by various support channels such as chat, phone, and email. You can also include social media channels to improve your support.

Improve Navigation: Make it easy for your customer to navigate through your website by using well-structured menu bars, and use additional category navigation to help them easily locate a product.